The Beatles had a central role in popularizing the Hare Krishna movement in the west.
In December 1966, Swami Bhaktivedanta recorded an album of chanting titled Krishna Consciousness. The recording was done in New York City, but George Harrison was in New York at the time and had been joining in with Hare Krishna chanting sessions in Tompkins Square Park. He took the album back to England and the Beatles ordered 100 copies of it.
Soon after that, Harrison and Lennon sang the Hare Krishna chant “for days” during a sailing trip through the Greek islands. Harrison reminisced, “…because you couldn’t stop once you got going…It was like as soon as you stop, it was like the lights went out.”
Eric Clapton – In the Presence of the Lord
Blind Faith – Can’t Find My Way Home by Steve Winwood with Eric Clapton
1969 – George put a Hare Krishna sticker on the back of Clapton’s red Gibson ES-335 guitar, also known as the CREAM guitar.
The following history includes information provided in the catalog for the Christies Crossroads Guitar Auction – 24 June 2004.
Purchased by Eric Clapton in 1964, Clapton used the ES-335 throughout his career from The Yardbirds, Cream, John Mayall’s Bluesbreakers, Blind Faith, and during his solo career. He famously played the ES-335 during Cream’s farewell tour in the autumn of 1968, which culminated in two concerts at the Royal Albert Hall on November 26th, 1968. He played the ES-335 in the second concert of the day, which was filmed and later released as the “Cream Farewell Concert.” In December 1968, Clapton went on to record Badge and other tracks with this guitar, released later on the Goodbye album.
Clapton used the ES-335 extensively in Blind Faith recording sessions, and on stage during Scandinavian and US Tours that followed. It was also used on The Rolling Stones Rock ‘N’ Roll Circus … more
Something – the world’s greatest love song – George knew that when we love some-body, it is not really the body that we love, but the spiritual spark that we see in the eye of our beloved, which is really Krishna.